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Normally I'd advise you to just push the niche of the site, because the traffic coming in form the LL's would be niche specific (so advertise sex toy paysites if you're listed on a sex toy category)
But the iPod angle is a bit different - it's kinda hard to get targeted traffic from Link Lists for mobile porn sites (I think that a few do have categories, but not that many) so it might not hurt to push that angle with one of the ad spots on the pages.
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