Interesting stuff about how much Playboy made in online/mobile adult biz: "while online/mobile revenues were up 2% to $15.7 million compared to last year."
That means they make about $60 million in revenue per year from their internet/mobile business.
More here:
http://biz.yahoo.com/prnews/070508/aqtu046.html?.v=12
Do you know revenue/profit figures of any large sponsor? It would be interesting to know.