So, it seems to me the next level of questions would be:
How do you test for the different theories?
and,
What types of site and structural designs might work better in this new age of google?
As for the first question, the problem with testing is that it's tough to get systematic co-operation with something that is kinda zero-sum. If you do fair testing, some or many folks will end up, at least for a while, in the failure group, as in, "This strategy for linking and structure failed to get google traffic.".
As for the second question, certainly one of the current ideas is the blog. But, it's got it's problems, the biggest one being you still end up with "the group".
I've been thinking that a link-bait strategy might work - but sooner or later, you've got to monetize the link bait, or harvest the traffic, which usually means linking to a bad network.
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