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Some people use them as a 'stepping stone'. The surfer clicks a link to, say, a gallery, and goes to an FPA instead. At the bottom there's a link saying 'No thanks, I want to continue to ....' and then the surfer finally gets to his original destination. I think this might have worked once but surfers are too savvy now and you risk pissing them off. I tried it for a short time, got nowhere, and don't use them at all now.
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