I learned (and have forgotten) from a newbie webmaster board years ago 3-4 things you need to do to get someone in the mood to buy. The call to action was the only one I remember. One thing I remember from a "real world" selling job is to get the potential buyer thinking "yes". Ask questions that can only have one answer...yes. On a lesbian site: "Do you like watching girls kiss each other?" "Is it a turn-on for you to see fresh teens licking pussy?" "Do you want the best lesbian porn to be found anywhere?" They're already mentally saying yes, yes, yes so when you ask them to buy, they're thinking YES (hopefully) Then, the call to action: "All you have to do to get it is..." (or your own more creative "call to action" or "closing statement")
I know there are 3-4 things that can be done before the "close" where you try and get someone to buy so if anyone knows what they are I promise I won't forget this time if you care to post
