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People use Google, Yahoo and other search engines because they provide answers to questions. If I'm looking for porn and Google sends me to Link-O-Rama then I'm happy and I keep using Google. If they send me to Vivid and I can't see anything without paying then I stop using Google.
Sure, if Google stopped providing quality answers to questions being asked then they would till have enough traffic to keep going for years and maybe even decades but people would go else where fast and revenue streams would eventually dry up.
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