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My reason for asking the question is that for many months, and until very recently, Hadafew was listed at #1 on Google for the term "xxx trailers". On May 15th (or thereabouts) my listing disappeared completely. The first two pages of the serps for "xxx trailers" became almost entirely dominated by sites relating to Vin Diesel's movie "xxx", with just one porn site managing to squeeze onto the first two pages, at the bottom of page 2.
As far as I remember, when Hadafew was at #1, mainstream sites relating to trailers for "xxx" were nowhere to be seen.
The NY TImes article, with its insights from Google's engineers, seems to suggest what happened - for whatever reason, Google's engineers tweaked the algorithms to give "xxx trailers" a shift in relevance.
I just checked the first few pages of the serps and discovered that Hadafew's listing has finally re-appeared, at the top of page 6. Any improvement is welcome.
Whatever relevance Google might attach to "xxx trailers" in the serps, they are still happy to recognise it as highly relevant to adwords ads (you'll notice there are no ads for Vin's film!) - but, of course, that relevance comes at a price. If Google decide to play God, there's nobody who can stop them. They can manipulate the serps as much as they like (cutting out the opposition) while still raking in the adwords revenue.
Obviously, some terms, for example "free porn", are entirely unambiguous and as such will never be subject to a shift in relevance, but it will be interesting to see how Google finally chooses to handle "xxx clips" (already a mixture of porn and Vin Diesel).
And who knows what next - "big tits" could be made more relevant to wild birds while "MILF" could be centred on the film American Pie (or The Moro Islamic Liberation Front - it's already on page 1). etc etc
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