That's pretty much how it works much of the time these days.
I'm sure you could improve your SE traffic, but it's much more difficult to get SE traffic to an ordinary freesite now.
There's no doubt you could slightly improve traffic with more text, especially more misspellings and unusual keyword phrases.
And by getting some extra supporting links to your sites - which ain't easy.
You'll get faster results, sales wise, by improving your selling, which is way too passive on the site I checked.
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