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I've found it works a lot better to pick your target sponsor, and then sell that sponsor hard.
Sometimes I add smaller links to sponsors I want to test, just to see if the surfers seem at all interested in it.
But If I'm fairly certain of the niche and the sponsor, on the gallery pages, I only try to sell one sponsor.
Giving the surfer too many choices, when you have him inside your site, both confuses the surfer, and makes your sponsor look less desireable.
But, when you are uncertain about the niche and teh sponsor, you can use it to test sponsors - you just won't make quite as many sales as when you really focus the surfers attention on possibly joining your ideal sponsor.
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