Just to clarify something, I'm not saying there's anything wrong with having high(er) prices in general. In another business some years ago I doubled prices once to see if we could. Test results were so amazing we doubled them again, and then raised them again later in the year. We consistently wrote more orders at the highest prices.
However, we were aiming at a market segment which actually responded to that kind of pricing strategy. Sort of a "how could we charge so much more than anyone else unless we're really the best" approach.
So I do like using higher prices whenever it makes sense to do so. And for any and all sponsors who believe that's the way to go, then more power to you and all good wishes that things work out the way you want them to.
I would suggest doing some trackable testing of other pricing strategies though. Outside of our affiliate program we've had some very interesting results with tests offering lower prices and longer term memberships. We generated a lot more signups in general plus had a very nice percentage of the signups opt for 6-month, 1-year and lifetime memberships. And we have many of the 1-month signups who are still members a year later.
So try some tests if you can. As a sponsor or an affiliate in a revshare program, remember that a $30 membership which only renews a time or two is worth about the same as a $15 membership which renews four to six times. Now what if you can get 100 new signups at $15/month versus 50 signups at $30/month? And what if you can get some of the signups to be for 3-, 6-, or 12-month memberships?
And what if we can get more surfers used to paying for porn (again)?
Just something to think about.
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