I've gotten a few of these over the last couple of years. Not one from Lisa though, I feel left out.
It's never made any sense to me, way too much effort for very little benefit (if any) to the program. Lisa, or her webmaster, will soon find that out when they have to start dealing with all the webmaster email asking WTF is up.
P.S. I wish the signup forms allowed space to list multiple sites. Very few of us these days promote from a single domain.