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Traffic linking is different, the kind of thing google is cracking down on is paid PR links where web directories charge for a listing because they believe they should on high PR.
I've seen a few PR3,4 asking anything upto $50 + just for a regular listing which is bollocks as they don't have or send any traffic.
If you want PR you go to a web directory, if you want traffic you go to a Link list.
If people want to boast anything on their site then a traffic rank is the thing.
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