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Usually when I go through all my ads, on rare occasion, huge job, I normally get an overall above 10% for all ads. Some are higher, some lower. I've had some over 30% and of course some under 10%.
As preacher mentioned, normal sized banners suck and have sucked for a number of years now, yet people still use them. Course few people even track their ads anyways, which makes no sense.
Odd or bigger sized ads usually pull more for me.
I also agree with preacher, the niche can make a difference. Narrow/tight/small niches seem to be easier to get higher click rates. Makes sense, mainstream like Lesbians, ect can have alot of saturation.
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