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For those thinking about PPC advertising, my three main words of advice are: *as copied from IW site....
PPC advertising can be very rewarding to the advertiser however it can also be very costly for those with less experience. My three words of advice to any advertiser new to PPC and which would apply to all PPC programs would be:
1: Take it slowly... Begin your campaign with low bid amounts and monitor the traffic volumes and conversion ratios closely until you get a feel for the advertising medium only then should you begin to increase your bids until you find a comfortable level.
2: Think about what you want to achieve from your listings carefully before writing your titles and descriptions, they can make a huge difference when worded correctly.
3: Lastly, don't listen to advice on webmaster chat boards! If you are offered what seems to be great advice regarding PPC advertising for good or bad about any program on the net, then just think to yourself what that person has to gain by giving you that advice and then make your own choices! I dont think that I have ever seen a positive post on a webmaster forum regarding any PPC service yet we hold over 700 advertisers accounts with 70% of them repeatedly funding. Im sure these webmasters would never have anything nice to say about PPC services, why would they? They don't want competition - they want to keep their bid prices low!! Makes you think huh?
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