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I agree with Maj. Stress. All traffic is good traffic. Firstly, it ups your PR, so you get more of it. Secondly, how much you make from it depends how you use it.
The traffic is never bad news. Your failure to use it may be. When you have options, so this advice is no good for free sites, make damned sure you are using them.
When somebody leaves your site, do your damndest to make sure you are pointing them where you want them to go.
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