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Originally Posted by Simon
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Keywords mostly. I'm still getting listed pretty well for my key words, but I thought it might help if the SE's were also listing the full titles of my pages. I think I figured out the problem though. I was running the title tags plug-in and all in one SEO together and I think they were conflicting with each other so I dropped title tags and am now just running all-in-one-seo. I'll see if that changes anything as the SE's index my site some more.
This is kind of a noob question for you guys. Do you just redirect your 404 hits to your main page or do you actually create a separate 404 page?