[Simon]

I just wanted to add two notes to this thread.

First, about the importance of the content and choosing wisely which scenes to use at all, and where the action should stop and start. I've seen so many movie galleries (in and out of free sites) which are just a waste of time and bandwidth, since there's little chance the chosen clips would ever help convince anyone to join a paysite. That may be due to automated software making the choices a creative marketer should be making, or they can simply be galleries built by someone who doesn't understand why the clips are there.

Second, while Mac users may only make up 20% of computer users, that can be a lot of potential joiners that you can throw away if you (or your sponsor) uses copy-protected Windows media. Once they get used to not being able to play the videos, a lot of Mac users won't even bother clicking a link to a WMV file and will be gone from your pages pretty quickly. Not many surfers have problems with MPG files, so it may be worth considering whether expanding your market by 25%* could be a good idea.

HTH


* I used that number because if you're missing 20% and get it back, you've increased the size of the market you used to be reaching by 25%

--Okay, third note: Think about who owns the Mac you're ignoring... at some colleges the ratio is more like 40% Mac users. And things like torrent use are lower among Mac users, which explains why the iTunes movie and video store was such a success immediately.

- - must have had too much coffee too soon this morning ... sorry for hijacking the thread.



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