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If you're buying your own content, just make sure you have the proper docs & it's your address on the 2257 links.
If it's sponsor content, technically I do not think that you can just link to their 2257 page - this is because the content is on your domain/site/server which makes you responsible for the 2257 docs. You have to treat sponsor content just like content you bought or produced as far as record keeping.
That being said, there have been no secondary producer inspections that we know of.
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