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Simon would you say that FC retaines most of its signups for at least a few months on average? or are there more drive-bys?
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We get drive-by members too, but less than the average big-boob-blondes site. Mostly that's because fetishes naturally retain more than likes and wants do. Surfers with a particular fetish may
need to see that blonde wearing thigh-high boots and snapping a bullwhip to achieve the same result. Or they may need to see her chained to a wall with a ball gag in her mouth, depending on the surfer's persuasion.
The fetish niches are like feeding an addiction in some ways. We've had members tell us how they look at certain photos or watch certain video clips over and over again for months (and longer). Usually that's after we move something and they're upset and contact us to say that "their favorite" isn't where it's been for all the months they've been with us.
Straight across the board average is 2.2 months per member, but if you take out the ones who cancel right after joining (drive-bys), the average is around 4 months. We have members who've been with us since before we moved to CCBill early in 2004 and opened the affiliate program later that year.
Really it comes down to whether someone has traffic with enough fetish-seekers in it. If not, then there may be more cancels in the first month. But if they're really into kinky stuff, then they're likely to hang around for at least a few months.
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