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Those of you who have the ability to track sales per page, have you considered why your numbers are the way they are? Do you know that it's because we are going out of our way to make the content difficult to get to, or could it be merely the fact that you've been lucky enough to place a good ad block on the first page that the surfer sees (which you could still do with a different format)?
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Is it possible that the sales are just coming from the first page the surfer gets to when they click on the link to your freesite, regardless of how good the ads are? Is it possible that it's just a numbers game? I've always thought that's why a lot of FS builders made that claim. I haven't built many freesites so I just don't know.
As for my position on accepting those types of sites, I'll accept pretty much anything I think the surfers would like. And yes, different is good.
I'll even go a step further. If you want to do some testing, how about this. Build a traditional freesite and a 1.5 freesite and submit them both at the same time, and see which sells better. Either pick similar content and submit both sites to the same category, or pick content that can fit into multiple categories. Just hit me up first so I'll know what's going on.