[Simon]

Lefty and D4twos... One thing to keep in mind is that very often people speak and post in a kind of shorthand which results in only part of the message being communicated unless you're already in possession of the cheat sheet which lets you understand what they mean from what they say/write.

A perfect example is that you definitely will hear and read about how "90% of results come from 10% of the affiliates in most programs."

Some of those who say or post that are just repeating what they've heard and seen over and over again, but may not be aware of what the words actually mean. While others are perfectly aware of their real meaning, but either aren't aware that others won't understand what they mean, or they don't care who understands and who doesn't, and some may even may repeat those statements with a slightly malicious intent.

Here's a longer translation of that short phrase quoted above:

"You know that 90% of results come from 10% of the affiliates in most programs, right? Well it's important to remember that it's definitely not the same 10% across the board in all programs. So the 10% of affiliates who produce most of the signups for one program are usually very different from the 10% who do so for another program. It's not like there's some Secret Cadre of Ten-Percenters, and if you could just get them to sign up for your program you'd be golden forever. Sure, it's nice to add an affiliate with huge traffic, but you'll find that it takes more than just traffic to become one of your top 10%. The truth is that your 10% will be those who rise to the top of your own program because of their ability to market what you have to offer. And if you want more 10%'ers then what you really need are more affiliates, so that more of the ones who can successfully promote your sites will rise to the top. Bottom line is you have to grow your own 10%'ers."

Just a little different than the short version.

HTH



.