"A complete overhaul of the way in which people navigate the internet has been given the go-ahead in Paris. The net's regulator, Icann, voted unanimously to relax the strict rules on so-called "top-level" domain names, such as .com or .uk.
The decision means that companies could turn brands into [TLD] web addresses, while individuals could use their names".
http://news.bbc.co.uk/2/hi/technology/7475986.stm
WTF, looks like we'll soon have top level domains up to 64 character in length!