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Yes, I agree, cross sales are nothing new. For quite some time I've had a personal policy of not promoting sponsors using any form or pre-checked cross sale.
What seems to have increased dramatically in recent months is their use below the submit button with text that makes it less than clear that you're really signing up for another trial membership, with terms in fine print even further down the page.
If you view the actual page from my example in a browser window at 1024x768 the pre-checks are not visible without scrolling down, and that's not by accident.
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