If this is a partnership program and the webmaster is not given a taste of the cross sale, I have to say I agree a little. But not much..
To run a PPS program, the expenses are huge. Pre-checked cross sales are mostly used to help finance a PPS program so webmasters can get paid much more than their traffic is really worth. Even if it is a partnership program doing this and you don't get a taste, if they are also running a PPS program, again....it is used to finance the huge expense of paying for PPS.
I see absolutely nothing wrong with this practice.
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