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Worth the time investment? If you enjoy blogging then sure. As far as from a profit standpoint, although I've made some sales, I haven't been at it long enough to really tell. I have fun blogging, I usually write off the wall, goofy posts. I started doing it more or less for fun as I am a Wordpress n00b and am still learning about it.
Then people started commenting and emailing saying they thought a post was hysterical, or it was cool, or that they can't stand the blog lol (gotten a fair share of those!)
I really hate using RSS feeds, but I like to update daily. I am guilty of using 'em when uninspired or don't have time to write a decent one.
T Pat hit it on the second part of your question.
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