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Sorry to upset anyone, but in my experience, incoming links, gradually built, with the right anchor text is indeed the key component of good placement for good terms. I'm not talking about obscure terms which someone is looking for once in a blue moon and these happen to be only on your blog, but on big phrases of 1-2 words with lots of searches. For me, it's words in the domain name + good incoming links with the right anchor text. What's on the page is often secondary. It's hard to tell for sure, since obviously the text on the page is relevant to the search term, but without strong on-topic links, it's hard to score top position in the search results.
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