A few questions
Is this product just for mobile traffic conversions, or can webmasters promote this on Web also?
What does the customer get? All access to how many videos etc? Various mobile device video players play different video types. Does your site optimize for device or provide a variety of filetypes, filesizes or video lengths?
How are mobile users authenticated? Password and username, etc? Or auto-authentication? Do you use SMS as a part of this system at all?
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