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Old 2009-02-16, 12:21 PM   #3
walrus
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Below is the relevant quote from an interview done on the SEOmoz Blog. Click this link if you want to read the entire interview
http://www.seomoz.org/blog/questions...gles-spam-guru

Question:
Google has noted in the past that a maximum of 100 links per page was wise and would insure that all of the links on a page would be crawled. Does this rule still apply or is there some flexibility?

* A) The rule is still a good one – even very important pages with lots of PageRank should stay away from linking to more than 100 other pages.
* B) There's some flexibility. If you have a high PageRank page with lots of link juice, we may spider well beyond 100 links per page – possibly even 2-300 depending on how valuable we feel that page to be.
* C) The rule really only applies to pages of low importance/PageRank. Googlebot now regularly can crawl 150-200 links per page without breaking a sweat and those numbers can be even higher for pages we consider particularly important.
* D) Although we may crawl more than 100 links per page (maybe even many hundreds), we don't recommend linking to that many because of the dilution of link juice that occurs. Instead, use sub-navigation pages to help ease the link per page burden.
* E) B & D

Answer
* E) B & D
Matt's exact words - The "keep the number of links to under 100" is in the technical guideline section, not the quality guidelines section. That means we're not going to remove a page if you have 101 or 102 links on the page. Think of this more as a rule of thumb. Originally, Google only indexed the first 100 kilobytes or so of web documents, so keeping the number of links under 100 was a good way to ensure that all those links would be seen by Google. These days I believe we index deeper within documents, so that's less of an issue. But it is true that if users see 250 or 300 links on a page, that page is probably not as useful for them, so it's a good idea to break a large list of links down (e.g. by category, topic, alphabetically, or chronologically) into multiple pages so that your links don't overwhelm regular users.
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