[housekeeper]

To my view the social media craze is just getting started, albeit myspace, twitter, facebook, etc., which surely will morph into another form over time.

The misconception webmaters have is thinking it is a marketing tool or means of sponsor promotions, well actually it can serve that purpose and can be very fruitful in that regard as well, however you should embrace it first for what it is, a social media tool. Nothing beats getting the word out, high visibility, and the fact that people (industry and otherwise) are locked in daily to their selected form of social media, it's a great way to stay in the mix, so to speak.

There is some kid who has a twitter account and his posts consists only of comments that his elderly father makes, he has a half a million followers. He on the other hand follows one person, Levar Burton, go figure..