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Really? If it was like this then a CJ would produce more sales than a TGP, right?
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Actually, the rule is that the site(s) run by someone who knows what he's (she's) doing is the one that will make more sales. There are some people who use the CJ methods very well, and many others who just jerk surfers around and lose sales. But there are also many non-CJ TGP sites that are poorly-run and will rarely make a sale either.
Believe it or not, there is a group of surfers who actually like being bounced from page to page, seeing a whole new group of thumbs each time. Done right it can heighten their desire and make them more likely to make an impulsive decision. Done wrong it's just something to point at and laugh.