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Yeah that caught my attention too. That along with all the menus and calendar being Apple stuff.
The demo looks very much like the one that Sports Illustrated did.
I'm guessing it will be done like movie rentals are done in that you will have a choice of renting or for a bit more money buying.
Without the cost of printing stuff it should open up publishing to smaller nice indie stuff. Who knows... maybe even Omni magazine will get reborn.
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