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A lot of sponsors pics have been so overused that most LLs have to really justify putting the same pics up over and over.
But then with content so cheap these days, there are a few LLs that are getting to the point (actually a lot of them) that are already in the decision making process of just eliminating sponsor content sites - unless it's something like a personal site where that's the only content that can be used and hasn't been overdone.
On the other hand - if you buy the content - the providor usually gives you the right to add your own URL to them - which is not a problem at all
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