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What I meant is to go out and invest in content to start a pay site in this market (many people think the paysite model is slowly dying) would not be wise. At least not wise to invest a lot of money.
And of course it ALL depends on what you open. Open a general big boob pay site and forget about it... there's 100 of them now. Open some niche without much competition then you have a better chance at success.
Doing an AVS site is easy.
Doing a paysite? Everything you need costs you something! CMS, billing, more hosting, designs, much more content than needed in an AVS.
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