Quote:
Originally Posted by LD
Shopping at the Apple online store drinking coffee and sitting on my ass. You couldn't pay me to fight the hoards at the mall.
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My nephew's macbook pro came back from service this morning. While the mall was crowded, only one store was packed with people -- the Apple store. 35 employees in a 1000-1200 sq ft retail area, a small section roped off, probably 5 people in the back room, and perhaps 60 people.
While I was there, they had a single girl (she may have been married, I don't know, but, single in this case means solitary) with a suitcase of phone adaptors and a device that allowed her to read the phone number's from cell phones and copied it to a new IPhone. She had a handful of phones she was processing - perhaps 8-10.
They had two girls demoing the IPad, and two guys walking back and forth bringing 3-4 IPad boxes each trip - endlessly. Once in a while they would bring one of the new 11" or 13" Airs along with the IPad boxes. They had another person that was grabbing accessories from the shelves across the room for each IPad to restock the ones the two girls had.
We spent 20 minutes waiting to get his laptop back at roughly 12:45pm. I would estimate they sold 12-15 IPhones, at least 25 IPads at $700.17 each (sales tax), perhaps 2 13" Airs, 1 15" Air, at least one Macbook Pro, and a few Nanos. Once in a while they would bring one of the 'free' HP or Epson printer boxes to restock the few that they had under the table.
None of the other stores had anywhere near the foot traffic, nor the high average ticket that the Apple store had. If there is still a recession, Apple doesn't appear to have gotten the memo.
