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Yes, there are more places like social media and others for people to go online and spend more of their time, but there are also more people online. Not enough more to completely offset, but it's new faces that weren't online before.
Creative promotion/marketing is a good IF you have something brand worthy, a name or product to be remembered. That doesn't really apply to most affiliates, it's all about building traffic. Far too many in this biz don't do much to build traffic beyond trying to game Google to get ranked higher and a few hard link trades. That's not going to cut it. A much more comprehensive strategy is a necessity to grow your traffic.
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