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Hi Murderous
In answer to your remark about your PR...if its for your site you have linked on your msg...it PR=1...
Althoughin my book Im seeing a whole lot less emphasis being placed on PR
The links you see in Google do change pretty frequently as you have seen and with that in mind you can see loads of different keyword searches over time...
The changing dynamic content has been handled by some by just running a program that can take that dynamic content and generate "archived" static content on a routine basis which adds that content Google loves as DDave mentioned above.
The same is done frequently on TGPs where you move the galleries to archive pages that are linked from the main page. And are normally targetted by niche which seems to work well for most.
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