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I've seen the postings and the one theme I see from ARS is that not only will they stick to their guns on this issue, I believe that they will eventually change the 4real sites to the full price model as well - trials are what hurt in the first place, and it doesn't work out from a bean-counting model - I believe it's just the first step we will see across the board with most sponsors in the very near future - at least those that want to stay around for a bit. The trial model has led to a group of problems and temporary solutions that don't make long-term biz sense.
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