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Interesting. and kind of a tough task. the classic route would be for him to manufacture a test batch, (get manufactured, rather, presumably in china lol), and then do the sales thing, going to the various material fulfillment companies and try to get them to order some.
This would entail writing up promo material for it, designing packaging - you want them to have to do as little work as possible to add it to their lines.
First step I would say is to prototype it with a 3d printer and get people to use it, to work out the bugs and be able to tell the outlets its a tested mature product.
he could try just selling the idea, but, there are problems with that.
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