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There's a lot of factors in it - 1st of & probably the easiest to understand is that every member of a paysite is worth X amount of dollars over a period of time. Say you have a 50/50 revshare program open for 6 months & after looking at the totals, you see that each member is spending an average of $33 (some cancel right away, some stay a month, some stay 3 months, etc) Based on that, you could easily pay $20-25 a sign up & make money. Stretch that out to 12 months or 18 months or whatever & that X amount grows.
Another thing is upsells in the members area, like live one-on-one webcam shows or "products" (dvd, video, panties, etc). Hell, there's even ads for other paysites inside some of them.
Plus you get their email address's - a lot of time even before they see the CC page - a bit of a scam, but an email address is still probably worth about $1
And then there's the consoles that pop off the tours - some places you get credit for the consoles & some you don't - and some you get part of it. Point is that there are sales made off the exit consoles, so there's money in that as well.
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