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Just a couple thoughts -
1.) It's a parody site - not exactly sure if Any of them MAKE money.
2.) Curiousity will kill the cat - or your pocketbook - lol. I would add a pop up to adult site.
3.) Since practically No One knows what to expect... give them exactly that. Rotate Sex toy ads, books on Amazon, MP3 players, whatever you can think of. I would be rotating 50-75 different ads every week. Though make sure you can track the responses! (ie phpadsnew)
I would personally give them the porn stuff a few pages in... and stick with main stream to start with.
Looked like Fun to start with - but I think NOW your work really starts!
jmho - I could be off by hundreds of miles!
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