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I dont think promoting one site is a problem, but if you have made many sites promoting the same sponsor site and only had 2 sales, maybe its time to look at a different site to promote.
On your sites you need to talk up the sponsor a bit under your banners... tell the surfer exactly why that site is so great and why they should click that banner. A banner alone just wont cut it anymore.
Some of your sites could have what may be considered blind links eg: movies movies movies
Your sites are different enough IMO not to be considered templates
Good Luck
K
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