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I think a lot of that will depend on how join clicks are counted. Many times the join is the 3rd or 4th tour page when it says to continue or whatever. I have a sponsor that counts Tour Views and Join Clicks and here's what my stats say:
77238 tour views 28372 join clicks (191 sales FYI, kind of poor compared to join clicks but it is a 1:404 ratio for those who don't want to do the math. LOL)
That's 36% but that seems high to me. Although if the tour is at all decent most surfers will check out all the pages.
If you had to actually click join then I'd bet you'd be a lot lower but many surfers probably do want to know how much it costs and whether there is a trial if they've been around.
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