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I think Visa is making every effort to maintain adult processing just for the reason stated here: they want to make their customers happy by allowing them to purchase anything they want. This is why they've imposed strict regulations rather than pull out altogether; at least at this point. It is a mistake, however, to think adult is more than a drop in the massive bucket of retail purchases. I think those outweigh porn/adult purchases by 70-80 billion dollars last I read. If they decided to pull out of adult, the reduce in risk would be a benefit over and above any 10 billion dollar loss.
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