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I totally agree with you. It's all about understanding your target audience. Don't understand the tranny niche? Join a yahoo group dedicated to trannies and see what the enthusiasts have to say. Read up on it and study it.
When I first started building gay sites, I had a gay friend sit down an explain why my wording was all wrong and it helped increase my sales. His quite to me "man, that sounds like a straight boy playing gay to get free beers at the gay bar"
It's too easy for webmasters to bring negative and demeaning wording in because of personal views and they're leaving cash on the table
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