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I'm not the LL owner but my guess would be simply because the recip has been altered....while personally I think formatting the reciprocals the way you did makes the page look much more uniform...some list owners consider reciprocal modification a reason to decline the page no matter how slight.
I've had people reject me before because I changed the coloring of their reciprocals text (even though with my setup their reciprocal would have faded into the background with their original settings).
For your next submission attempt perhaps submit the warning page to this LL using their exact formatting and see if that gets you past their reviews.
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