2004-07-16, 04:34 AM
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#8
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If you don’t take a chance the Angels won’t dance
Join Date: Aug 2003
Location: Earth on occasion
Posts: 8,812
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Quote:
Originally posted by chilihost
i did some experimenting with this when I first opened up my paysites and found that no trial works best. When we had trials, people would join on the trial and quit immediately (most of the time before they even logged in according to logs) so they would avoid the rebill. When we went no trial, we got a few less signups but the overall effect was that those that joined stayed for longer. This was a HUGE boost to our retention, it went from 80% quitting within the first month to 80% staying an average of 5.5 months now.
So, yes, we lost a few surfers to the no trail pricing but the overall effect was a huge increase in retention and profits for both us and our affiliates.
Of course, this is just my experience, I guess it also depends on the quality of your traffic too.
cheers,
Luke
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I agree 100%. It doesn't matter what traffic or which site.
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