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When it comes to things like banners and such, you start getting into the legal "never never land" of "paid promotional space", and are you in fact a publisher of the banner or are you merely using provided promotional materials in return for payment?
Sponsor hosted galleries are a no brainer, you are not the publisher, they are.
Sponsor content would, normally, require a full model release to be used. I think that single model programs (like lightspeed, example) might be VERY hesitant to let their models real names and info loose on the net. The personal security issues and rights to privacy far outweigh the 2257 records requirements. So far I have not seen or heard about any of the great legal minds looking at it from the privacy side of things. I am sure someone has, just haven't seen it yet.
The sky is falling! The sky is falling!
Alex
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