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This is a legal problem that just hasnt come to a head before - yes there are a lot of major tgps out there doing exactly the same thing - and yes it is against the TOS of the programs - no one has made anything of it yet but thats not to say that anyone that owns the content has no footing - just because everyone does it doesnt make it right
I would say that most sponsors are pretty much either unaware of the legalities of the way their content is being used - or are just looking the other way in their contracts with the content suppliers - since they are also in breach of those contracts by someone sending traffic anywhere other than the sponsor that either leases or bought rights to that content.
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