I think you guys may all be wrong, ha ha.
You can use a mouseover command to automatically either launch a new browser or take the existing browser to a sponsor, just by moving your cursor over the banner or link that has this kind of mouseover code attached to it.
This was a big deal trick back in the old days, when dirtier sites were the norm.
I've always thought that was what Tommy meant. He's had that rule for as long as I've known his site. Course, I could be wrong.
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