inzane,
Firstly... be very careful who you take SE advice from... There is plenty of unfounded and just plain wrong advice..
Re:
http://www.gillysillyhouse.com/
I would not change anything on those pages untill you start to see results from the search engines, and then you can make adjustments based on where you fall.
Thats said... you use a lot of UPPER CASE in those pages which I would change to normal "sentence" case.
Some SE's treat CaSe differently eg: lower = lower or upper , or UPPER = UPPER only
If your prime keywords are "wet and messy" , use "wet and messy", not "wet messy". You may upset your word balance, text density writing in 'improper' english.
HTH
DD